DISCOVER WHAT’S HIDDEN IN EVERY TRUMP SIGN

Trump doesn’t know this, but there’s a warning behind every one of his campaign signs. As invisible as his promised wall, these warnings can only be seen by scanning a Trump campaign sign using trumpagainsttrump.org. Find out how his policies affect your region’s reality, using your Geolocation and our Augmented Reality.
Nearly 100 million eligible American voters did not vote for President in 2016.
 Since most non-voters also got their political information from some sort of entertainment outlet, we decided to entertain them!

THE EXPERIENCE

In the mobile experience, you can scan an actual sign using Web AR, then click through the regional signs based on geolocation.

If you don’t have an actual campaign sign at your disposal or are using your desktop, you can view the same information, virtually clicking through the hard facts.

THE FACTS

All facts have been double and triple checked by our legal coordinator, using trustworthy outlets like New York Times, CNN, Washington Post, etc. See the full list of facts here.

SOCIAL MEDIA

Social media
To make the information entertaining yet factually correct, we used social media as our method of distribution.

Instagram
Twitter

RESULTS 

Our project received accolades from tech and advertising, garnered several articles, and even the largest 2020 grassroots projects Settle for Biden honored us with a tweet.

PRESS: 

Fast Company
It’s Nice That
The One Show
Portland AD Federation
Print Magazine
Design Taxi