VISUALIZING GLOBAL GLACIAL RETREAT

Meltdown Flags is a climate data initiative that visualizes glacial retreat by reducing the amount of white in the flags of various countries. From 1995, the year of the first UN Climate Change Conference, until today, and up to 2050, the year set to reach net-zero emissions.

See the project live via meltdownflags.org or show your support by following Meltdown Flags on Instagram.

I joined the team early in the process and contributed to numerous aspects, including concepting and executing extensions; creating visuals and animated assets; organizing and producing the exhibition. Additionally, I was responsible for communicating the production of the lenticular and AR.

Handsewn flags take the message to the streets

In December 2019, Meltdown Flags made their first appearance at the COP25 in Madrid. Since then, they have become a symbol of protest at climate demonstrations and events around the world.

A website  PROVIDES MORE INFORMATION AND WAYS TO ACT.

Visitors can visualize the degree of glacial retreat by country, as well as access more data and information. They can also calculate and offset their carbon footprint. By downloading the flags and custom typeface, they also take part in the initiative.

AN INTERACTIVE EXHIBITION CONCEPT ADDS ANOTHER DIMENSION

Lenticular installations of the Meltdown Flags help visualize the glacial retreat depending on the position of the viewer. An Instagram AR filter activated by the flags allows both visitors and app users to immerse themselves in the data.

MD-FONT

A variable font was developed to enable protesters to visually represent glacier meltdown by replacing bold, regular, and light, with MD-1995, MD-2020, and MD-2050 respectively.

SOCAL MEDIA

Social media was used to bring our message to the masses, including the most patriotic citizens who reacted to changes in their nations’ flag.

Follow us on Twitter, Instagram or search for ‘Meltdown Flags’ on GIPHY supported systems.

What was my part?

I joined the team early in the process and contributed to numerous aspects, including concepting and executing extensions; creating visuals and animated assets; organizing and producing the exhibition. Additionally, I was responsible for communicating the production of the lenticular and AR.

PRESS: 

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