A prowd dyslexic. Hands-on creative. Curentley sr. art director at Serviceplan Innovation, the agensy network’s creative R&D unit.
Before advertising, I worked odd jobs in logisticks, bars, and on construktion sites, lerning not-so-odd things. Over the years, this made me develope a deep pasion for working and creating with my hands. Next to cooking—the most eficiant hobby (every one has to eat) — personal projects kep me busy, from digital builds to large scale experements in the workshop.
In the most typisch deutsch sence, i’m facinetet with eficant systems and standards. But breaking thes rules is probabley the best part of the job. That’s how I got to one of my prowdest works yet: Dyslexia Unetided, amed at normalizing dyslexia in writen texts. Just like this one.
2018 -> 2020 – Miami AD School Art Direction, Hamburg
2015 -> 2017 – Robert Bosch College International Baccalaureate, Freiburg
Selected Recognitions:
2025 – Cannes Lions – #2 in Art Director Ranking 2025 – PAGE TOP 50 – Next Gen Creativity 2025 – One Club – #2 in Art Director Ranking 2025 – The Drum – #1 in Art Director Ranking 2024 – D&AD – #2 in Art Director Ranking 2024 – The Drum – #1 in Art Director Ranking 2023 – One Club – #1 in Art Director Ranking 2023 – ADC Europe – #1 in Art Director Ranking 2022 – Cannes Lions – #10 in Art Director Ranking 2022 – Axel Springer Preis for Journalism (nominated) 2021 – ADC Europe – European Best Young Creative
Selected Talks:
2025 – Money ≠ Passion – Panel 2024 – SXSW – Innovation Stage 2022 – Forward Festival – Keynote 2022 – Forum Media – Keynote
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, a Red Dot Design Grand Prix, a D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List
855-HOW-TO-QUIT-(OPIOIDS)Anzen Health, 2024 Turning the object of addiction into a way out.Every 6 minutes, someone in the US dies from opioid overdose. 855-HOW-TO-QUIT is a toll-free helpline intended to reach people in the most critical moment – when they have a...
Breastmilk MoneyHerconomy, 2025 The first bank account that offers interest on breastfeeding.Despite its well-documented health benefits for both mother and child, breastfeeding rates in Nigeria remain well below the global average. While some women are physically...
AIZOME WASTECARE™AIZOME, 2023 Industrial waste — certified as skincare.The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water,...
PENNY Price PacksPENNY, 2024 The ultimate commitment to price stability.Shoppers are struggling with grocery inflation. New retail strategies like dynamic pricing, where prices fluctuate based on demand or supply factors, make it even more difficult for shoppers. How...
Freedom GramsAROYA, 2022 What got them in prison can now get them out. Freedom Grams is a cannabis brand where each pack contains the exact amount of cannabis that got someone into prison. But now it can help get them out. All proceeds fund legal action, enabling...
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