A prowd dyslexic. Hands-on creative. Curentley sr. art director at Serviceplan Innovation, the agensy network’s creative R&D unit.
Before advertising, I worked odd jobs in logisticks, bars, and on construktion sites, lerning not-so-odd things. Over the years, this made me develope a deep pasion for working and creating with my hands. Next to cooking—the most eficiant hobby (every one has to eat) — personal projects kep me busy, from digital builds to large scale experements in the workshop.
In the most typisch deutsch sence, i’m facinetet with eficant systems and standards. But breaking thes rules is probabley the best part of the job. That’s how I got to one of my prowdest works yet: Dyslexia Unetided, amed at normalizing dyslexia in writen texts. Just like this one.
2018 -> 2020 – Miami AD School Art Direction, Hamburg
2015 -> 2017 – Robert Bosch College International Baccalaureate, Freiburg
Selected Recognitions:
2025 – Cannes Lions – #2 in Art Director Ranking 2025 – PAGE TOP 50 – Next Gen Creativity 2025 – One Club – #2 in Art Director Ranking 2025 – The Drum – #1 in Art Director Ranking 2024 – D&AD – #2 in Art Director Ranking 2024 – The Drum – #1 in Art Director Ranking 2023 – One Club – #1 in Art Director Ranking 2023 – ADC Europe – #1 in Art Director Ranking 2022 – Cannes Lions – #10 in Art Director Ranking 2022 – Axel Springer Preis for Journalism (nominated) 2021 – ADC Europe – European Best Young Creative
Selected Talks:
2025 – Money ≠ Passion – Panel 2024 – SXSW – Innovation Stage 2022 – Forward Festival – Keynote 2022 – Forum Media – Keynote
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, a Red Dot Design Grand Prix, a D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List
Dyslexia UnetidedPersonal Project, 2021 Wrigtht with comfidance, without spellchek. 1 in 5 peple is dyslexic. but in the media dislexia is usualy etided out. Dislexia Unetided is an inishative to change that. on dislexia awarnesday 2021 germanys leading magazine stern...
DIN and DisorderPersonal Project, 2020/2025 License plates with german standards.This bricolage series uses dissected German license plates: letters, numbers, Euro and D symbols, reassembled with precision onto OSB board. Excessive screws exaggerate function into...
Sticker Calendar 2024Personal Project, 2023 Taking it day by dayThe calendar consists of 12 different colored sticker sheets. Each sticker can be removed day by day and be repurposed as a unique visual or pattern. The calendar is held together by 4 metal eyelets and...
VOTEMixed Media, 2024 Red and Blue have not been this divided since the Civil War.This artwork is a visualization of the word “VOTE”, constructed entirely from the red and blue sections of US postage stamps, meticulously cut and arranged. The stark...
12 PentagonsPersonal Project, 2023 Hand stitched to create a ballThis project took me 35+ hours, and I don’t even watch or play soccer… but, making things with your hands is one of the most rewarding things, as you see something shape in front of you overtime. This...
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