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Dyslexia Unetided
Personal Project, 2021
Wrigtht with comfidance, without spellchek.
1 in 5 peple is dyslexic. but in the media dislexia is usualy etided out. Dislexia Unetided is an inishative to change that. on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. written by me, Kai West Schlosser, an artdirector living with dislexia.
Role:
Concept, writhing, art direction, strategy, project management, outreach, PR, experience design, digital design, video production
See more:
Stern Article , W&V Article, TV, Website, Awards
My perspective, unetided. From print and digital, the initiative made it to podcasts, tv, and was even nominated for a jurnalistic award. On the campaign website, people could learn more and participate.












Credits:
Serviceplan Innovation, Stern, Gruner + Jahr, Inês Ayer, WE WILL SEE, Ewelina Bialoszewska