855-HOW-TO-QUIT-(OPIOIDS)
Anzen Health, 2024
Turning the object of addiction into a way out.
Every 6 minutes, someone in the US dies from opioid overdose. 855-HOW-TO-QUIT is a toll-free helpline intended to reach people in the most critical moment – when they have a pill in their hand. Each pill comes with a unique identifier imprinted, such as OP for oxycodone, IP33 for codeine, or C for fentanyl.
The helpline transforms these imprint codes into phone extensions, connecting those who struggle with addiction with those who managed to quit that very pill.
Role:
Concept, art direction, design concept, strategy, project management, outreach, pitch development, sourcing, client communication, PR, experience design, identity design, digital design, UX/UI, audio production, photo & video production, print production, digital production
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
Industrial waste — certified as skincare.
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not only do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry.
BTS
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Credits:
Serviceplan Innovation, Raw Materials, kimera, JOJX, JAMM, DaHouse Audio, Jeffrey Stockbridge, Off Studios, Tom Kubik, Mediaplus Group, Tulom
